Why we invested in Proof

May 2, 2022


5 min read

Proof (originally known as "Proof of Impact") collects, visualizes, and analyzes environmental, social, and governance (ESG) micro data points and transforms it into actionable metrics, analytics, and insights for operators, investors, and consumers.

Asset Managers are increasingly applying these non-financial factors as part of their analysis process to identify material risks and growth opportunities. “Impact Investing” refers to investments made with the intention to generate positive, measurable social and environmental impact alongside a financial return.

It has little to do with altruistic motives to save the planet but is becoming a key legal and funding requirement.

Businesses around the world are being increasingly held accountable for their social and environmental impacts, which requires unprecedented analytical methodology and transparency. Proof was created to address this challenge, by delivering a bespoke platform that unlocks the untapped potential of interconnected ESG data.

Climate agreements like the Paris or Glasgow Accord need to be translated in millions of micro data points that define the ESG objectives of countries, industries, and companies. And these data points need to be tracked.

Tracking ESG micro data is a massive undertaking but it is without an alternative.

Fleur Heyns and Kevin Petit and their team of 17 people have built a blockchain-based SaaS architecture to directly extract these micro data points from the IT systems and sensors of participating companies.

This, in turn, provides the impact data for fund managers who must fulfill certain legal impact requirements for their investment portfolio. Without this data, asset managers will not be able to invest in a company in the very near future.

As an oracle for ESG data, Proof of Impact provides the data platform for impact investing, which can be used in Defi and Traditional Finance alike. PoI’s blockchain architecture allows smart contract impact investing, opening up a huge marketplace based on first-hand, verified ESG data.

To date, Proof has validated over one billion ESG and impact data points for organizations over the globe. With a growing demand for sustainability, its solutions will continue to benefit business owners, investors, and decision-makers everywhere.

We believe that Proof of Impact is an excellent opportunity to invest in a high-caliber start-up team at the intersection of Defi, sustainability, and asset management.

We are excited to fund Proof in a Pre-Series A round alongside global investors including Rakuten Capital, Franklin Templeton, Five T, Advaita Capital, CV VC, Working Capital Fund, Asiri, and Oxford Angel Fund.


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