Why we invested in Unified

Dec 31, 2024

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10 mins

With more than 30,000 applications, the Software as a Service (SaaS) industry has become increasingly dependent on sharing user data between applications through APIs.

An API (Application Programming Interface) is a set of rules and protocols that allows different software applications to communicate and interact with each other. 

It serves as a bridge or contract, defining how one program can request services, data, or functionality from another.

The average business uses over 50 applications, creating a pressing demand for efficient data flow and integration. 

As these SaaS applications have grown in complexity, the APIs have become more specialized. 

Companies no longer build stand-alone products that are entirely “home-grown” — instead, developers build products on top of platforms, where APIs are the connective tissue.

Many established truths about our software industries will need to be rethought. 

If AI agents replace bookkeepers, will we still need full-featured accounting platforms? If AI sales reps replace a half-dozen specialized sales software programs, will we still need a full-featured CRM?

But even if SaaS tools become AI-powered, the databases remain. 

Some will move to the blockchain for payments, identity, or tracking; others will remain in the Cloud.

Therefore, it will become increasingly critical for SaaS companies to integrate with other SaaS tools as easily, securely, and reliably as possible.

APIs have existed since the advent of computers, evolving from simple data export-import tools to complex integration frameworks.

Yet, existing tools often fall short, requiring extensive maintenance, offering limited functionality, or failing to provide the real-time responsiveness that modern AI applications demand.

In Toronto, Canada, we discovered a third-time founder team that does not only speak English but also API.

Roy Pereira and Alexey Adamsky are accomplished third-time founders with extensive technical and operational expertise, uniquely positioned to tackle API challenges.

We invested because we believe they’re setting a new standard for how SaaS apps integrate.

By integrating once with Unified.to, developers gain access to hundreds of integrations. This reduces integration timelines from months to days and eliminates ongoing maintenance.

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Moreover, Unified cleans and structures customer data to maximize AI performance.

Businesses now expect their SaaS tools to integrate flawlessly, and the API integration market is set to double to $18 billion by 2027

Unified represents the next evolution in API technology.

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As businesses increasingly rely on AI to drive innovation, Unified’s real-time unified API platform is poised to become a cornerstone of the SaaS ecosystem.

If SaaS tools are database wrappers, Unified is the connective tissue that transforms a collection of disparate wrappers into an intelligent, integrated, and scalable system. 

If you’re building in SaaS or AI, keep an eye on Unified.to.

There’s a reason the Toronto-Waterloo corridor is often called “Silicon Valley North.” It’s home to innovation giants like Vitalik Buterin (Ethereum), James Gosling (creator of Java), and Geoffrey Hinton (the “Godfather of AI”).

We’re rooting for Roy Pereira and his team to join this legacy and leave their mark in the API ecosystem.

For more information, visit unified.to

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